ITC launched the “Trainings and Advisory Services on EXPORT MARKETING for Agribusiness SMEs” programme

As part of the "Building Sustainable Agribusiness and Apparel Value Chains in Armenia" Project funded by the European Union, the International Trade Center (ITC) launched the “Trainings and Advisory Services on EXPORT MARKETING for Agribusiness SMEs” programme on 7 August, 2024.

This initiative aims to empower agribusiness SMEs with the knowledge and skills needed for global market success, especially in the EU. Conducted by the Business Support Centre, this program is a key preparation for Armenia's participation in the SIAL Paris Food Trade Fair in October 2024.

“The programme is aimed at boosting local business. It will help small companies better understand the EU market, improve their marketing, and strengthen their communication and negotiation skills. These businesses are leading Armenia’s economic growth, and their success is key to a thriving future in trade,’’ said Karen Azaryan, Trade officer, the EU Delegation to Armenia.